About us

Home decoration and interior design: love at first sight

Interior design and home decoration were the two pillars on which Jolipa was founded 30 years ago. Two trend-conscious sisters with a backpack full of enthusiasm were there at the birth of this now very successful Belgian home decoration and interior design enterprise.

J-line - pleasure of living

The passion for home decoration led to the launch of J-line, Jolipa’s own brand of home decoration accessories and interior decoration. J-line home decoration is sold in more than 100 countries worldwide, and has established a strong market position. You can find J-line in interior and decoration stores, in flower shops, garden centres, home improvement stores, furniture stores, lifestyle stores, with interior designers ...

Two interior collections per year

Each year, J-line releases two collections of interior decoration accessories and garden decoration on the market. The autumn focus is on a warm and cosy house. The spring collection brings colourful accents in the home and in the garden. Each collection is a surprising assortment of home decorations and transforms any home into the interior of your dreams.

Interior decoration for living room, kitchen, bedroom and garden

Looking for inspiration for the interior of your living room, kitchen, bedroom or garden? J-line offers you interior tips for accessories and home decoration to fit every style. The combination of timeless classics and trendy decoration in different materials brings everyone the pleasure of beautiful living.

Harmonious interior

Each collection revolves around a specific theme. So you can decorate a full room or even your entire interior in harmony. J-line’s home decoration range is very broad: from flowerpots to stuffed animals, from furniture to clocks, from photo frames to bathroom accessories. At J-line, you’ll find everything for your home, from A to Z: candles, tables, glasses, seats, bags, candlesticks, cupboards, storage boxes, vases, trays, cushions, curtains, chandeliers, bottle holders, oil lamps, hangers, statuettes, Christmas decorations, baskets, tableware ... and even jewellery, scarves and handbags!

Table decoration: the finishing touch

You enjoy a beautiful interior every day. For a party or dinner, it can get a bit more fancy. That’s why at J-line you can find everything for a perfectly laid table. In our collections, you’ll find table decoration items like candles, glassware, tableware, tablecloths and candlesticks.

Garden decoration

Every year, J-line’s summer collection is packed with unique garden decorations. Like the flowers and plants that start blooming, garden decoration provides that real spring feeling.